James Carter
Job title
Content strategist, iGaming and sports betting analyst
About the author
Hi, I’m James Carter, a seasoned content strategist and analyst with over nine years of experience in the iGaming and sports betting industries. My expertise lies in analyzing market trends, evaluating player engagement strategies, and exploring technological advancements that shape online betting platforms. With a passion for data-driven insights and clear communication, I specialize in creating content that empowers operators and bettors to thrive in the fast-paced world of sports betting. My ability to craft compelling narratives and deliver actionable strategies has helped drive engagement and growth for leading iGaming platforms.
WORK EXPERIENCE
Content Strategist & Betting Analyst
Horizon Media Group
🌏 New York, NY
📅 Apr/2019–Aug/2024
- Developed content strategies for iGaming platforms
- Analyzed betting trends and player data to provide insights for platform optimization.
- Authored blog posts, whitepapers, and guides on sports betting trends and regulations.
- Collaborated with product teams to improve user experience on betting interfaces.
- Spoke at industry events, establishing thought leadership in sports betting content.
Senior Content Specialist
PeakPulse Interactive
🌏 Austin, TX
📅 Aug/2015–Mar/2019
- Created multimedia content for sports betting and casino platforms, enhancing audience engagement.
- Conducted market research to inform content strategies for regional betting markets.
- Led a team of content creators to deliver high-quality material under tight deadlines.
- Used analytics tools like Google Analytics and Tableau to monitor content performance.
- Designed social media campaigns for major betting events.
EDUCATION
Master of Arts in Digital Communication
Northwestern University
Evanston, IL
Sep/2012–Jun/2015
- Focused on digital content strategy and consumer behavior analytics.
ACHIEVEMENTS
Published a widely referenced report on blockchain in sports betting, 2023.
